Kody Middle East Holding Featured in Gulf News for Launching UAE’s First In-Store Robotic Advertising Network with LuLu Retail
The Gulf News recently featured Kody Middle East Holding, powered by Kody Technolab Ltd, following the launch of the UAE’s first in-store robotic advertising network with LuLu Retail. The partnership between Kody Middle East Holding and LuLu Retail places 62 AI-enabled Odigo robots across 30 LuLu stores, creating an AI-powered robotic in-store retail media network for brands and advertisers.
Kody Middle East Holding and LuLu Retail Sign an MoU in Abu Dhabi
LuLu Retail and Kody Middle East Holding UAE signed an MoU in Abu Dhabi to strengthen and expand the initiative. Saifee Rupawala, CEO of LuLu Retail, and Sanjay Kidecha, CEO of Kody Middle East Holding, signed the agreement.
Senior leaders from both organisations attended the signing. LuLu Retail was represented by Saleem V.I., Chief Operating & Strategy Officer, Nandakumar V., Director of Marketing & Communications, and Shabu Abdul Majeed, Director of Global Operations. Kody Middle East Holding was represented by Manav Patel, Chairman; Deep Panchal, Director; and Jino Koshy, Chief Business Officer & Strategic Alliances.
Odigo Advertising Robots Launch a Retail Media Network in the UAE
Gulf News reports that the Odigo advertising robot moves autonomously through LuLu stores, guiding shoppers to products and promotions while giving brands an interactive channel at the point of purchase. Campaign content updates in real time and adapts by location, store or market, which makes AI retail advertising more relevant to each shopper.
Mr. Rupawala noted that the initiative combines AI, automation and retail media to deepen customer engagement and give brand partners a new platform. Mr. Kidecha described the partnership as an opportunity to introduce robotic advertising in the UAE at significant scale, with advertising that is mobile, interactive and measurable inside the store.
The network is now live across participating LuLu stores. Brands, agencies and media buyers can run interactive campaigns there, which adds a new layer of in-store advertising technology to GCC retail media.
Media Recognition for Retail Robotics in the UAE
We thank Gulf News for featuring the launch and recognizing the role of AI robots in the UAE in shaping how retailers and brands reach shoppers.
With Kody Technolab Ltd behind its robotics platforms, Kody Middle East Holding continues to build retail robotics in the UAE for real-world deployment at scale.