Aletihad Features Kody Middle East Holding and LuLu Retail’s UAE-First In-Store Robotic Advertising Network 

Aletihad Newspaper recently reported on the Kody LuLu Retail partnership, which launches the UAE’s first in-store robotic advertising network. Kody Middle East Holding UAE, powered by Kody Technolab Ltd, and LuLu Retail signed an MoU to introduce an AI-powered robotic in-store retail media network built around Odigo. 

A Retail Media Network UAE Brands Can Run Inside LuLu Stores 

The network deploys 62 AI-powered Odigo robots across 30 LuLu stores in the UAE. Each Kody Odigo robot works as a mobile retail media platform that combines shopper assistance, product discovery and brand communication at the point of purchase. 

The Odigo retail robot moves autonomously through the store, helping shoppers navigate, locate products, and discover promotions. As an Odigo advertising robot, the same unit gives brands an interactive channel closer to the point of purchase. Campaign content updates in real time and adapts by location, store or market, so AI retail advertising stays relevant and flexible for advertisers. 

MoU Signed in Abu Dhabi by LuLu Retail and Kody Middle East Holding 

Saifee Rupawala, CEO of LuLu Retail, and Sanjay Kidecha, CEO of Kody Middle East Holding, signed the agreement in Abu Dhabi. Senior leaders from both organisations attended, including Manav Patel, Chairman; Deep Panchal, Director; and Jino Koshy, Chief Business Officer & Strategic Alliances, from Kody Middle East Holding. 

CEO Perspectives on the Partnership 

Mr. Rupawala said the initiative brings AI, automation and retail media together to deepen customer engagement and give brand partners a new way to reach shoppers. Mr. Kidecha said the partnership allows robotic advertising in the UAE to operate at significant scale, with advertising that is mobile, interactive and measurable inside the store.  

Network Now Live Across Participating LuLu Stores 

The robotic in-store advertising network is now live across participating LuLu stores. Brands, agencies and media buyers can run interactive campaigns and engage shoppers within the retail environment. 

Media Recognition for Retail Robotics in the UAE 

We thank Aletihad for featuring the launch and recognising the role of AI robots in the UAE in shaping retail advertising. 

Through Kody robotics UAE deployments and partnerships like LuLu Retail, Kody Middle East Holding continues to bring AI retail technology to UAE stores. The network sets a reference point for in-store advertising technology and GCC retail media, with robotic retail advertising delivered at scale.