Khaleej Times Spotlights UAE’s First In-Store Robotic Advertising Network 

Kody Middle East Holding has been featured in Khaleej Times following its partnership with LuLu Retail to launch the UAE’s first in-store robotic advertising network. The initiative introduces a new retail media platform powered by Odigo, bringing mobile advertising and interactive shopper engagement into physical retail environments. 

The network features 62 AI-enabled Odigo robots across 30 LuLu stores in the UAE, creating new opportunities for brands, advertising agencies, and media buyers to connect with shoppers at the point of purchase. 

Bringing Robotic Advertising Into Retail 

Odigo robots move autonomously through stores, helping shoppers navigate aisles, locate products, and discover promotions while delivering advertising content in high-footfall retail environments. Campaigns can be updated in real time and tailored by location, store, or market, giving advertisers greater flexibility in how they reach audiences. 

For retailers and brand partners, the network combines shopper assistance, product discovery, and digital advertising within a single mobile platform. The approach expands retail media beyond fixed screens and introduces a more interactive way for brands to communicate with customers in-store. 

A Milestone for Retail Media in the UAE 

The agreement was signed in Abu Dhabi by Saifee Rupawala, CEO of LuLu Retail, and Sanjay Kidecha, CEO of Kody Middle East Holding. 

Commenting on the partnership, Sanjay Kidecha highlighted the opportunity to introduce robotic advertising at scale across the UAE, bringing advertising closer to shoppers through mobile, interactive, and measurable experiences. 

The network is now live across participating LuLu stores, enabling brands, agencies, and media buyers to run interactive campaigns within the retail environment. 

The launch marks an important development in the UAE’s retail media sector, creating new opportunities for brands to engage shoppers through robotics and dynamic digital advertising. 

Read the full coverage in Khaleej Times: LuLu Retail launches UAE’s first in-store robotic advertising network 

Explore advertising opportunities with Kody Middle East Holding. Connect with our team to discuss robotic advertising and digital screen advertising solutions for your brand.