Kody Middle East Holding and LuLu Retail Together Launch the UAE’s First In-Store Robotic Advertising Network
62 AI-enabled Odigo robots go live across 30 LuLu stores, taking brand campaigns to the point of purchase
Dubai, UAE, October 2026:
Kody Middle East Holding, a subsidiary of Kody Technolab Limited (NSE: KODYTECH) and the UAE’s dedicated force for AI-powered digital out-of-home advertising, has partnered with LuLu Retail to launch the UAE’s first in-store robotic advertising network. 62 AI-enabled Odigo mobile advertising robots are now live across 30 LuLu stores, and brands can book ad campaigns immediately. The MoU was signed in Abu Dhabi on 1 October 2026 by Mr. Saifee Rupawala, CEO of LuLu Retail (UAE), and Mr. Sanjay Kidecha, CEO of Kody Technolab.
For Brands and Advertisers
Odigo moves through the aisles on its own, guiding shoppers to products and placing campaigns seconds from the buying decision. Brands can run video or interactive promotions chain-wide or in selected stores, and track engagement through built-in analytics.
For Retailers and Mall Operators
Odigo is a new revenue line with no hardware investment. Kody Middle East deploys, operates and maintains the robots, the venue shares in the advertising revenue, and every campaign needs the retailer’s approval.
What Our Partners Are Saying
“Technology continues to play an important role in enhancing the shopping experience at LuLu. This initiative brings together AI, automation and retail media to create greater engagement for our customers while offering our brand partners an innovative new platform to connect with shoppers.” — Mr. Saifee Rupawala, CEO, LuLu Retail
“The most valuable twenty metres in retail lie between the store entrance and the shelf. Odigo puts brands in front of shoppers exactly there, at the moment they decide. With LuLu, we bring that to an entire country from day one.” — Mr. Sanjay Kidecha, CEO, Kody Technolab Limited
Already Live for Brands in India
The same network runs in leading Indian malls, including LuLu Mall in Lucknow, Thiruvananthapuram, Kochi and Bengaluru, Jio World Drive and The Capital in Mumbai, DLF Mall of India, Pacific Mall in Delhi, World Trade Park in Jaipur, Crown Mall in Lucknow, and many more. In FY 2025–26, the India fleet logged more than 37.4 lakh shopper interactions for brands including Maruti Suzuki, Asian Paints, Samsonite and more.
A Recurring Media Asset for Kody Middle East Holding
For Kody Middle East Holding, the network adds recurring, revenue-shared advertising income alongside robot deployments. Every robot on the floor becomes a recurring media asset, in line with the Company’s priority of growing recurring revenue across the GCC.
Retailers and mall operators interested in bringing Odigo to their stores can contact us at the details below.
About Kody Middle East Holding
Kody Middle East Holding is the UAE arm of NSE-listed Kody Technolab Limited, established to drive digital out-of-home advertising and AI-powered robotic solutions across the GCC. Operating from Dubai and backed by the technology and manufacturing capabilities of Kody Technolab, Kody Middle East deploys and operates the Odigo robotic advertising network across retail and commercial environments in the UAE.
About Kody Technolab Limited
Kody Technolab Limited is a publicly listed Indian deeptech company engineering Physical AI – autonomous robots that sense, decide, and act in the real world. Headquartered in Ahmedabad, India, and operating across the UAE and wider GCC through its subsidiary Kody Middle East Holding and joint venture Falcon Tech Robotics, Kody Technolab researches, designs, manufactures, and deploys a portfolio of 9 proprietary robots spanning retail navigation and advertising, commercial cleaning, logistics, security, and preventive health screening, with over 200 robots live across India and the GCC. For more information, visit www.kodytechnolab.com.
About LuLu Retail
LuLu Retail is the premier Pan-GCC full-line retailer, serving more than 680,000 shoppers daily across a network of over 250 hypermarkets and express stores in the Middle East. With a retail presence covering 1.38 million square meters, a robust global sourcing infrastructure operating in 85 countries, and an advanced omni-channel platform, LuLu is a market-leading household name dedicated to delivering high-quality products and an exceptional shopping experience. For more details, visit the official LuLu Retail Investor Relations Portal.